My New Book Is Now Published!

After several months and lot’s of “writer’s block”, I finally finished my book, entitled, Websites that Win: 11 Mistakes You Don’t Know You’re Making. I am extremely excited that I have completed this process, as I hope it will propel me into the next phase of my business at Mvestor Media.

The book is an essential guide for small business owners to use when creating a website. It is not a “DIY” book on how to build your own website. It is a collection of topics that will allow you to be more prepared when hiring someone to build it for you.

You can pickup a hardcopy or Kindle version of Websites that Win over at Amazon. Enjoy the read!


See you at Forecast 2015!

At Mvestor and FCI, we use a sales pipeline management tool called Base. It’s basically a CRM for any and all deals/quotes/proposals that are currently active. It helps organize, track, maintain the sales process. If you aren’t using

The company who built Base is putting on a conference in San Francisco called Forecast (props to their website, by the way!). The conference will cover insights into the Base software and (it seems like) sales in general. I grabbed a ticket a few weeks ago for a quick one night trip.

Forecast 2015

I typically attend industry related conferences – SEO, web design, inbound marketing, etc. This will be my first “sales” oriented conference. I hope to gain a few insights/additional knowledge into the following:

  • How to use the Base CRM more effectively (or lesser known features of the software)
  • How to sell more effectively/efficiently
  • Other tools that play well or integrate with Base

Of course, I am excited to meet and connect with others in the Base and sales community!

Cinemagraphs – Cool Alternatives to Video

So I have been kind of in the dark about this upcoming cinemagraphs “trend” in web design recently. I’m glad I was enlightened, because these things are cool! In layman’s terms, a cinemagraph looks like a still photo, but only a certain element of it moves. I hope that they become more mainstream in current web design in the near future. I am already looking for a project to use them in!

I found this cinemagraph at
I found this cinemagraph over at Creative Market

Okay, yes, cinemagraphs are technically video (based on their file formats), but they are much easier to handle if you use them as a .gif, for both browser and mobile compatibility.

It looks like we have a ways to go before it catches on big time though. Shutterstock contains only 33 results.

Here are some others that I like! I found these over at

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My thoughts on “Mobilegeddon”

Last week, Google officially rolled out their mobile friendly update, which basically favors websites that are mobile friendly in their search results. This has caused a bit of a panic. Some small business owners are now taking reactive efforts in making their websites mobile friendly, to keep Google happy. I find it interesting for a couple of reasons:

  1. It is no secret that mobile usage is up. Mobile-only internet usage now exceeds desktop-only internet usage in the U.S. In 2014, mobile internet usage surpassed desktop internet usage as a whole. In my opinion, if there were a time to react, it would have been then, not now. We cannot change the past!
  2. The mobile updates business owners are implementing are now done for Google, not for users. Those who are reacting now are suggesting or implying that if Google didn’t make an update, then they wouldn’t take their visitors’ experiences seriously.

Do it for your users

I have had a long time belief that the user experience on a website will correlate with the customer service of its company. Good user experience will correlate with good customer service. Good user experience is good customer service.

If Google’s recent update has made you question your website’s mobile integrity, I believe you are justified. Websites should be made mobile friendly especially in today’s age of technology and the ever evolving web. The point that I want to make is that one should be changing their mindset from reacting to what Google does to proactively making adjustments based on your users’ and visitors’ needs.

Tips for the future

  • Be proactive. Listen to your inbound marketing specialist, SEO, web designer, or if you don’t have one, subscribe via email to major updates to Google. They will typically let you know when they are making changes.
  • Definitely go mobile. Make it easy for your visitors to access your website and information.

Any thoughts? Please comment below.